Program Thursday, November 5

8.00 – 9.00

Breakfast & Registration

The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.

9.00 – 9.15

Conference opening


9.15 – 10.00

Keynote: Swim safely in the sea of data

Frans Hammer is going to present his book and tell us about what data do you actually need and how do you make the right choice concerning data protection.

He has interviewed leaders from all areas, business, public sector and sports to find out how to lead with data.

10.00 – 10.30

Coffee, tea & networking


Track: Content Operations

10:30 - 12:00

Testing a Content Strategy

We’re going to look at a real-life content strategy with audience, content pillars and content types, in order to look at testing and implementation. 

Join the conversation to answer questions like:

  • Does our content efforts make a quantifiable impact?

  • What’s really making the difference?

  • How can we better work with content?

Frederikke Hoff (DK)
Head of Content at Expedia Group


Track: Customer Experience

10:30 - 12:00

CX strategy - bottom up!

We all know them. The C-level person who says “well, when I buy these types of products, I like to…”, or the designer who says “I just can’t make anymore room for images! It’ll ruin the whitespace!”,  or maybe just the type, whether it’s the developer or the director, who gets so in love with their own idea that nothing can change their mind.

They are the ones you need to get on board when you create your CX strategy; they are the ones who will need to feel all the feelings, or your customers never will.

So how do you go about creating a CX strategy in a world filled with real people with bias and opinions and habits and ideas?

This session will take you through a usual recipe for creating a CX strategy and then mess it all up with stories from real life filled with empathy and eye openers and ideas for how you can do that in your own organisation. It involves less PowerPoint than you would think.

Helle Jensen (DK)
Customer Experience Director at Ucommerce


Track: Office 365

10:30 - 12:00

Microsoft 365 governance

How to create a solution that ensures that we live up to the compliance and regulatory requirements and at the same time provide users with a solution that has a high degree of self-service.

Joanna Maria Lewkowicz (DK)
Product Owner O365 at Copenhagen municipality

12.00 – 13.00



Track: Content Operations

13:00 - 13:45

How to engage the youth in Aarhus in everyone’s hate topic: COVID-19

Lise Tarp Hansen (DK)
Communication consultant at Aarhus Kommune



Track: Customer Experience

13:00 - 13:45

Customer Service

Cecilie Kalhøj Kobbelgaard (DK)
Development Consultant with Design and IT at UCN act2learn TEKNOLOGI



Track: Office 365

13:00 - 13:45

13.45 – 14.00

Coffee, tea & networking

14.00 – 15.00

Panel debate

15.00 – 15.30

Coffee, tea & networking


Track: Content Operations

15:30 - 16:30

From content to more raw and relevant content.

An entrepreneurial and empiric search for your most relevant content topic, your company essence.

Seasoned Serial entrepreneur Stefan Avivson gives his 10 cents on how to create stronger content by simply achieving a better product market fit - as content is your product and your audience is your market.



Track: Customer Experience

15:30 - 16:30

Anja Tønning (DK)
Senior Manager, Digital Campaigns at Salling Group



Track: Office 365

15:30 - 16:30

Teams Adoption journey in Carlsberg

Get tips and tricks for how to increase the value of your digital tools

Christina Blom Arleth (DK)
Head of IT System & Service Management - Western Europe & Global O365 Adoption Lead at Carlsberg Group

16.30 – 16.45

Coffee, tea & networking

16.45 – 17.30

Town Hall Debate

Join expert panelists in an engaging, fast-paced debate on key issues for 2020 and beyond

2 conference participants will go pro and con for 2 minutes each on a series of important questions in the community, and we invite you to join in. Audience members will be invited to provide 2-minute rebuttals

An opportunity to learn more about hot topics - with a minimum of hot air.


Social Event: Farewell Dinner

18:30 – 22:00

Location: Memphis Roadhouse, Christiansgade 32, 8000 Aarhus C