Program Thursday, November 5
8.00 – 9.00
Breakfast & Registration
The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.
9.00 – 9.15
Conference opening
9.15 – 10.00
Keynote: Swim safely in the sea of data
Frans Hammer is going to present his book and tell us about what data do you actually need and how do you make the right choice concerning data protection.
He has interviewed leaders from all areas, business, public sector and sports to find out how to lead with data.
10.00 – 10.30
Coffee, tea & networking
Track: Content Operations
10:30 - 12:00
Testing a Content Strategy
We’re going to look at a real-life content strategy with audience, content pillars and content types, in order to look at testing and implementation.
Join the conversation to answer questions like:
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Does our content efforts make a quantifiable impact?
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What’s really making the difference?
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How can we better work with content?
Track: Customer Experience
10:30 - 12:00
CX strategy - bottom up!
We all know them. The C-level person who says “well, when I buy these types of products, I like to…”, or the designer who says “I just can’t make anymore room for images! It’ll ruin the whitespace!”, or maybe just the type, whether it’s the developer or the director, who gets so in love with their own idea that nothing can change their mind.
They are the ones you need to get on board when you create your CX strategy; they are the ones who will need to feel all the feelings, or your customers never will.
So how do you go about creating a CX strategy in a world filled with real people with bias and opinions and habits and ideas?
This session will take you through a usual recipe for creating a CX strategy and then mess it all up with stories from real life filled with empathy and eye openers and ideas for how you can do that in your own organisation. It involves less PowerPoint than you would think.
Track: Office 365
10:30 - 12:00
Microsoft 365 governance
How to create a solution that ensures that we live up to the compliance and regulatory requirements and at the same time provide users with a solution that has a high degree of self-service.
12.00 – 13.00
Lunch
Track: Content Operations
15:30 - 16:30
From content to more raw and relevant content.
An entrepreneurial and empiric search for your most relevant content topic, your company essence.
Seasoned Serial entrepreneur Stefan Avivson gives his 10 cents on how to create stronger content by simply achieving a better product market fit - as content is your product and your audience is your market.
Track: Office 365
15:30 - 16:30
Teams Adoption journey in Carlsberg
Get tips and tricks for how to increase the value of your digital tools
16.30 – 16.45
Coffee, tea & networking
16.45 – 17.30
Town Hall Debate
Join expert panelists in an engaging, fast-paced debate on key issues for 2020 and beyond
2 conference participants will go pro and con for 2 minutes each on a series of important questions in the community, and we invite you to join in. Audience members will be invited to provide 2-minute rebuttals
An opportunity to learn more about hot topics - with a minimum of hot air.
Social Event: Farewell Dinner
18:30 – 22:00
Location: Memphis Roadhouse, Christiansgade 32, 8000 Aarhus C
