Product management

Tuesday, November 3

What if you could benefit from the expertise of other product managers and find new ways of building something super valuable?

The product manager track at the Boye 20 conference facilitates the sharing of insights between product managers on topics such as innovation, road mapping, customer journeys, and collaboration.

With presentations aimed at discussions, the changing of routines and developing new ideas and methods together.

PS: The conversation continues in 2021 in our product management peer groups

8.00 – 9.00

Breakfast & Registration

The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.

9.00 – 9.15

Welcome and kick-off


9.15 – 10.30

From Idea to Post-Release: Launching New Features With a Hype

There are many flying ideas in a team. Which one to work on and how would it impact the business?

In this talk we will look at the strategy of choosing product ideas to work on, creating a tactical plan for their release & collaborating cross-departments at all stages.

Yana will show you examples of different hype techniques that has helped not only engage the current users but attract new ones. You will learn how to launch new features like a hot startup.

Yana Vlatchkova (DK)
Senior Product Manager at iPaper

10.30 – 10.45

Coffee, tea & networking


10:45 - 12:00

Strategic Skills for Product Leaders

According to Lisa, anyone can learn a framework like OKRs for example, but to be the best product leader you need more than that!

You need the strategic skills to lead without authority, to inspire and to empower.

Let’s talk about how to become the most successful product leader while balancing stakeholders, team members and customer needs easily.

Lisa Mo Wagner (DE)
Senior product manager at Finiata

Product Market Fit - Lessons learned?

Tobias shares some hard-earned lessons on making mistakes, positioning and invites for conversation around produkt-market fit

12.00 – 13.00



13:00 - 14:15

Use ethical design and get rich quick

No. It doesn’t work that way. There is no secret method to becoming a billionaire in a week by using ethical design.

An ethical design strategy will not make you rich quick, but at the same time, it won’t give you fewer conversions or lower profitability in the long term either.

If you want to learn how-to, the presentation includes the challenges, the pitfalls, the options, and what to consider when working ethically first in digital governance and design. It will be fun, and it feels good to do the right thing.

Martin Michael Frederiksen (DK)
Independent software specialist & author

14.15 – 14.45

Coffee, tea & networking


14:45 - 15:45

Next level product leadership

Søren will kick-off this session by sharing how product management has evolved as Ucommerce has grown from a small start-up to a larger software firm.

How do you keep what works, yet move from somewhat unstructured to much more organised?

Søren Spelling Lund (DK)
Chief Product Officer & Founder at Ucommerce

15.45 – 16.00

Wrap-up & key learnings

16.00 - 16.30

Coffee, tea & networking


16.30 – 17.15

Keynote: Facilitating retrospectives that are worthwhile and engaging

Retrospectives are all about making your team better. Working with complex systems like teams of people, you know that it is an important part of the process to continually reflect on, adjust, and improve your work process.

Unfortunately, some retrospectives are facilitated in a way so that they are wasting time instead of being the rewarding learning process they should be. Aino has identified a number of antipatterns for retrospectives that often stand in the way of a good retrospective.

Join this keynote to learn how to overcome these with humour, activities, body language, psychology and tricks for online retrospectives.

Aino Vonge Corry (DK)
Independent Consultant, facilitator, coach, speaker


Informal City Walk

17:30 - 18:30

Meet at the registration desk for a small guided tour of Aarhus
Highlights include Hesitation of Light, former Gestapo HQ, Latin Quarter, Endless Connections, Magic Mushrooms, and the famous Rainbow Panorama.

Social Event: Conference Dinner

18:30 – 22:00

Location: Raadhus Kafeen, Sønder Alle 3, 8000 Aarhus C