Track: Digital Communication
Wednesday, November 4
When you say communication, many still think of a somewhat soft skill set. In reality, modern communication is the need of conveying the organizations message to different stakeholders in an effective way across a myriad of channels . This not only requires that we constantly adopt new digital tools and implement automated processes in our execution. It also requires us to implement these into our basic strategic thinking.
This conference track focuses on making our soft - yet powerful - communication skill set work in unison with automation and new ways of collecting and using data.
Social Event: Morning run
06:30 – 07:00
Join the morning run to prepare for a day of learning and networking. We will run about 25 minutes at a relaxed pace.
We meet in front of Godsbanen (corner of Skovgaardsgade and Sonnesgade)
8.00 – 9.00
Breakfast & Registration
The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.
9.00 – 9.15
Welcome
9:15 - 10:00
Keynote: The evolution of memory
An unusual property of humans (compared with other animals) is language, since for the first time information about long-term survival can be passed by other means than genes.
This has led to the creation of the subject of ‘memes’, as analogous to genes, as carriers of information in human society. Memes have allowed humans to create buildings, cities, and to fly like gods through the sky, albeit often in rather cramped surroundings with terrible food. And to create computers.
So should we regard computers as a product of human genes? And if so, should we care?
10.00 – 10.30
Coffee, tea & networking
Track: Digital Communication
10:30 - 12:00
Building The Barn: An inhouse agency in the making
A broken agency model and how we proposed to fix it. Crafting a creative culture. What went wrong and what have we learnt already. The difference being client side.
12.00 – 13.00
Lunch
Track: Digital Communication
13:00 - 13:45
Storytelling at Matas – selling the story
Join this session, to learn about how to sell products by telling great stories.
Know your audience, capture attention and build trust. Tone-of-voice and organizational transformation: how to adapt?
13.45 – 14.00
Coffee, tea & networking
14.00 – 15.00
Roundtables
Come join 2 x 25 minutes of informal roundtable discussions to get answers on your specific questions or help others by sharing your expert knowledge.
15.00 – 15.30
Coffee, tea & networking
16.30 – 16.45
Coffee, tea & networking
16.45 – 17.45
Small Feature Award
What’s the small feature that really makes the product way better? Is it a small design change, an elegantly engineered new piece of functionality or something else?
In this new contest, we celebrate the unsung heroes of the workplace: The small features that make all the difference.