Track: Digital Communication

Wednesday, November 4

When you say communication, many still think of a somewhat soft skill set. In reality, modern communication is the need of conveying the organizations message to different stakeholders in an effective way across a myriad of channels . This not only requires that we constantly adopt new digital tools and implement automated processes in our execution. It also requires us to implement these into our basic strategic thinking.

This conference track focuses on making our soft - yet powerful - communication skill set work in unison with automation and new ways of collecting and using data. 

Social Event: Morning run

06:30 – 07:00

Join the morning run to prepare for a day of learning and networking. We will run about 25 minutes at a relaxed pace.
We meet in front of Godsbanen (corner of Skovgaardsgade and Sonnesgade)

8.00 – 9.00

Breakfast & Registration

The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.

9.00 – 9.15



9:15 - 10:00

Keynote: The evolution of memory

An unusual property of humans (compared with other animals) is language, since for the first time information about long-term survival can be passed by other means than genes.

This has led to the creation of the subject of ‘memes’, as analogous to genes, as carriers of information in human society. Memes have allowed humans to create buildings, cities, and to fly like gods through the sky, albeit often in rather cramped surroundings with terrible food. And to create computers.

So should we regard computers as a product of human genes? And if so, should we care?

Steven Pemberton (NL)
Researcher, author, public speaker, and occasional broadcaster

10.00 – 10.30

Coffee, tea & networking


Track: Digital Communication

10:30 - 12:00

Building The Barn: An inhouse agency in the making

A broken agency model and how we proposed to fix it. Crafting a creative culture. What went wrong and what have we learnt already. The difference being client side.

Jais Holm Skylvad (DK)
Global Head of Content Studio at Arla Foods

12.00 – 13.00



Track: Digital Communication

13:00 - 13:45

Storytelling at Matas – selling the story

Join this session, to learn about how to sell products by telling great stories.

Know your audience, capture attention and build trust. Tone-of-voice and organizational transformation: how to adapt?

Michelle Weis (DK)
Content Manager, E-commerce at Matas

13.45 – 14.00

Coffee, tea & networking

14.00 – 15.00


Come join 2 x 25 minutes of informal roundtable discussions to get answers on your specific questions or help others by sharing your expert knowledge.

15.00 – 15.30

Coffee, tea & networking


Track: Digital Communication

15:30 - 16:30

How marketing supports the entire buyers journey

Jesper Toft (DK)
Head of Sales Enablement & CRM at Avidly Danmark


16.30 – 16.45

Coffee, tea & networking

16.45 – 17.45

Small Feature Award

What’s the small feature that really makes the product way better? Is it a small design change, an elegantly engineered new piece of functionality or something else?

In this new contest, we celebrate the unsung heroes of the workplace: The small features that make all the difference.

Social Event: Networking dinner

18:30 – 21:30

Location: Mammas, Frue Kirkeplads 1, 8000 Aarhus C