Track: Content Operations

Thursday, November 5

Today digital content is essential for the performance of every company or organization, and it is a inherent part of every communication and marketing specialists daily work.

But all too often, the processes in which we actually produce content are neglected. There’s a gap between strategy and operations.

To make content operations work requires a diverse communication toolbox, as well as the ability to combine those tools strategically across channels.

This is why this track brings together communication specialists with a variety of skillsets, and covers a wide array of topics with content at the core.

The conversation continues in our content operation peer group.

8.00 – 9.00

Breakfast & Registration

The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.

9.00 – 9.15

Conference opening


9.15 – 10.00

Keynote: Swim safely in the sea of data

Frans Hammer is going to present his book and tell us about what data do you actually need and how do you make the right choice concerning data protection.

He has interviewed leaders from all areas, business, public sector and sports to find out how to lead with data.

10.00 – 10.30

Coffee, tea & networking


Track: Content Operations

10:30 - 12:00

Testing a Content Strategy

We’re going to look at a real-life content strategy with audience, content pillars and content types, in order to look at testing and implementation. 

Join the conversation to answer questions like:

  • Does our content efforts make a quantifiable impact?

  • What’s really making the difference?

  • How can we better work with content?

Frederikke Hoff (DK)
Head of Content at Expedia Group

12.00 – 13.00



Track: Content Operations

13:00 - 13:45

How to engage the youth in Aarhus in everyone’s hate topic: COVID-19

Lise Tarp Hansen (DK)
Communication consultant at Aarhus Kommune

13.45 – 14.00

Coffee, tea & networking

14.00 – 15.00

Panel debate

15.00 – 15.30

Coffee, tea & networking


Track: Content Operations

15:30 - 16:30

From content to more raw and relevant content.

An entrepreneurial and empiric search for your most relevant content topic, your company essence.

Seasoned Serial entrepreneur Stefan Avivson gives his 10 cents on how to create stronger content by simply achieving a better product market fit - as content is your product and your audience is your market.

16.30 – 16.45

Coffee, tea & networking

16.45 – 17.30

Town Hall Debate

Join expert panelists in an engaging, fast-paced debate on key issues for 2020 and beyond

2 conference participants will go pro and con for 2 minutes each on a series of important questions in the community, and we invite you to join in. Audience members will be invited to provide 2-minute rebuttals

An opportunity to learn more about hot topics - with a minimum of hot air.


Social Event: Farewell Dinner

18:30 – 22:00

Location: Memphis Roadhouse, Christiansgade 32, 8000 Aarhus C