CMS Expert

Tuesday, November 3 - 09:00 - 22:00

This is a conference track where CMS analysts, thinkers, practitioners, experts and vendors can meet, set the agenda for future industry developments, provide feedback and share thoughts and ideas in an inspiring setting.

We’ll hear about current topics like headless, performance, security and privacy, while also tackling business and content topics. As usual, you can also meet practitioners and hear case studies with a behind the scenes look at how they have approached CMS.

The conversation continues in 2021 in our CMS Experts peer groups in Europe, UK and North America.

Track leader:
Janus Boye (DK)
Founder at Boye & Co

8.00 – 9.00

Breakfast & Registration

The conversation starts at breakfast. Have one or several cups of coffee and get a great start to the rest of the day.

9.00 – 9.15

Welcome and kick-off


9.15 – 10.30

Technical and Process Debt

What's the debt you really have in digital product management? Christian will share challenges and strategies to best approach it

Christian Triantafillou Schade (DK)
Director, Agile Product Delivery at Karnov Group

10.30 – 10.45

Coffee, tea & networking


10.45 – 12.00

CMS add-ons - the good, the bad and the ugly

A CMS often finds itself right in the center of an organisations online presence, at a point where CMS addons that integrate to many other systems is a must. On top of that, almost all CMSs in the 'platform' category comes with a wide range of extensibility options, which in turn results in many addons, often both community contributed and commercial. In most cases this provides tremendous value to end users, but it can come at a high cost. Both for the vendors with regards to maintainability and backwards compatibility - but just as important to the users and the overall usability.

In this talk, Allan Thraen that has 15+ years of experience extending and integrating with content management systems - both as an architect, vendor product manager and latest independent consultant, will share his perspective, examples and anecdotes.

Many examples will be based on Episerver or Contentful, but viewed in a broader CMS context.

Allan Thraen (DK)
Episerver Expert and .NET Developer

12.00 – 13.00



13.00 – 14.15

Build the right digital experiences – All the way

Maersk has been on a digital transformation journey for some time now.

We have achieved great things so far, but there is still some way to go.

In this session, Aneta will share experiences with building and using a design system, what does it mean to us and how we support Maersk to connect and simplify trade.

Aneta Chodor-Kjeldsen (DK)
Tech Lead - Design System at A.P. Moller - Maersk

14.15 – 14.45

Coffee, tea & networking


14.45 – 15.45

Getting the CMS quadrants right

It’s not what you might think alongside a leader and visionary axis, but as both a practitioner and analyst there are so many relevant vectors that you need to consider in the CMS marketplace today. In this talk, Filip will in particular look at the positioning around trends like:

  • No-code/low-code

  • Headless or not

  • JAMstack/sitegenerators

  • DXP/just-CMS

Filip Bruun Bech-Larsen (DK)
Program Manager for Umbraco CMS

15.45 – 16.00

Wrap-up & key learnings

16.00 - 16.30

Coffee, tea & networking


16.30 – 17.15

Keynote: Facilitating retrospectives that are worthwhile and engaging

Retrospectives are all about making your team better. Working with complex systems like teams of people, you know that it is an important part of the process to continually reflect on, adjust, and improve your work process.

Unfortunately, some retrospectives are facilitated in a way so that they are wasting time instead of being the rewarding learning process they should be. Aino has identified a number of antipatterns for retrospectives that often stand in the way of a good retrospective.

Join this keynote to learn how to overcome these with humour, activities, body language, psychology and tricks for online retrospectives.

Aino Vonge Corry (DK)
Independent Consultant, facilitator, coach, speaker


Informal City Walk

17:30 - 18:30

Meet at the registration desk for a small guided tour of Aarhus
Highlights include Hesitation of Light, former Gestapo HQ, Latin Quarter, Endless Connections, Magic Mushrooms, and the famous Rainbow Panorama.

Social Event: Conference Dinner

18:30 – 22:00

Location: Raadhus Kafeen, Sønder Alle 3, 8000 Aarhus C